short case study

Standard Chartered
Onboarding Employee Engagement

ROLE

Product Designer

responsibility

UX & UI, user testing, design research

PROJECT TYPE

UX & UI Designer

ownership

Concentrix tigerspike 

Year

2017

standard-chartered-on-boarding-2
About Standard chatered

Standard Chartered is a multinational bank headquartered in London. It runs a network of over 1,200 branches and outlets across 70 countries, employing approximately 87,000 people

Background

Each year, thousands of IT professionals were recruited to fill critical roles in strategic locations across India and Malaysia.

Despite successful hiring efforts and signed employment contracts, there is significant portion of candidates never reported for first day.

Business Needs

Reducing high drop-off rate in order to ensure hiring workforce planning is not disrupted project timelines. 

My role

As a Product Designer, I was involved in design exploration alongside the PM and clients, and collaborated closely with developers to deliver the final product.

Design Goal

Create an engaging and reassuring pre-onboarding experience that builds commitment and reduces the likelihood of new hires dropping out before their first day.

Design Process

Work with Standard Chatered Team

We worked with internal Standard Chartered team and HR on a rapid development engagement from design to development to launch a Minimum Viable Product.

We began with a design exercise to capture key needs and assumptions, then built on the concept and preparing design to transition smoothly into Agile delivery.

Defining Problem

We realized that the company had no engagement with candidates between offer acceptance and their start date. This created a gap that led to uncertainty, reduced commitment before day one.

uncertainty

Solution

A personalized pre-onboarding process that activates after offer acceptance. This process would include a emails from the team, a portal to check timeline and checklist to guide candidates through their pre-start journey. 

These touchpoints help maintain communication and hopefuly make easier for the candidate to adapt in their new job.

Style Guide

iconography
color

Emails on-boarding and engagement

email-1
email-2

New employee portal

mobile-web-onboarding-1
project-showcase-3
project-showcase-2

Outcome

The ‘NewJoiner’ responsive mobile solution was fully deployed to employees in just 6 weeks. The solution is a dedicated mobile website for hiring managers and new starters and focuses on better ongoing engagement with new joiners.

Conclusion:

Collaborating closely with the client to define requirements and align on a shared vision led to faster and more effective outcomes. Although the initial MVP served as a proof of concept, the result was both satisfying and impactful, paving the way for a more mature iteration process that eventually shaped the final product.

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Other Works

Redesigning "Buy Now Pay Later" App ExperiencePace Enterprise Singapore • 10 min read

How to Design a Digital Marketing SimulatorNovela Ltd UK • 5 min read

Designing AI Models BuilderZinier Singapore • 5 min read

Designing Employee Engagement ExperienceStandard Chatered • 2 min read

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