short case study
Standard Chartered
Onboarding Employee Engagement
ROLE
Product Designer
responsibility
UX & UI, user testing, design research
PROJECT TYPE
UX & UI Designer
ownership
Concentrix tigerspike
Year
2017
About Standard chatered
Standard Chartered is a multinational bank headquartered in London. It runs a network of over 1,200 branches and outlets across 70 countries, employing approximately 87,000 people
Background
Each year, thousands of IT professionals were recruited to fill critical roles in strategic locations across India and Malaysia.
Despite successful hiring efforts and signed employment contracts, there is significant portion of candidates never reported for first day.
Business Needs
Reducing high drop-off rate in order to ensure hiring workforce planning is not disrupted project timelines.
My role
As a Product Designer, I was involved in design exploration alongside the PM and clients, and collaborated closely with developers to deliver the final product.
Design Goal
Create an engaging and reassuring pre-onboarding experience that builds commitment and reduces the likelihood of new hires dropping out before their first day.
Design Process
Work with Standard Chatered Team
We worked with internal Standard Chartered team and HR on a rapid development engagement from design to development to launch a Minimum Viable Product.
We began with a design exercise to capture key needs and assumptions, then built on the concept and preparing design to transition smoothly into Agile delivery.
Defining Problem
We realized that the company had no engagement with candidates between offer acceptance and their start date. This created a gap that led to uncertainty, reduced commitment before day one.
Solution
A personalized pre-onboarding process that activates after offer acceptance. This process would include a emails from the team, a portal to check timeline and checklist to guide candidates through their pre-start journey.
These touchpoints help maintain communication and hopefuly make easier for the candidate to adapt in their new job.
Style Guide
Emails on-boarding and engagement
New employee portal
Outcome
The ‘NewJoiner’ responsive mobile solution was fully deployed to employees in just 6 weeks. The solution is a dedicated mobile website for hiring managers and new starters and focuses on better ongoing engagement with new joiners.
Conclusion:
Collaborating closely with the client to define requirements and align on a shared vision led to faster and more effective outcomes. Although the initial MVP served as a proof of concept, the result was both satisfying and impactful, paving the way for a more mature iteration process that eventually shaped the final product.
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