I’m a multidisciplinary designer based in Singapore, turning complex challenges into beautiful, human-centered products for startups and global corporations
Case Study
Design Snapshot
A glimpse to into some of my selected design project
Project
Apple Care
Description
This project is collaboration with Apple to explores possibility of repurposing older Apple devices by allowing customers to donate them to non-profits for rural projects.
Year
2017 –– 2018
My Role
UX/UI Designer
Delivery
iOS app
Project
Manulife MOVE
Description
Manulife MOVE is a mobile and wearable app that offering rewards when user complete their challenge activity. The app had succesful launching in Hong Kong and Singapore.
My role
UX/UI Designer at Tigerspike
2016 –– 2017
Delivery
Android app, iOS app, Apple watch app
More info
Project
bKash (Bangladesh)
Description
Collaboration with IDEO team to transform and improve the design of bKash app into responsive web so it can be access with different type of devices from low end mobile phone to desktop computer.
My role
UX/UI Designer, 2017 –– 2018
Delivery
Responsive website
More info
Project
Thomson & Reuters
Description
I designed a prototype for Thomson Reuters in collaboration with Bambu, a robo-advisory startup. The dashboard was well received by the Thomson Reuters sales teams and is being demonstrated across Asia in a regional roadshow.
My role
UX/UI Designer, 2017 –– 2018
Delivery
Web app in HTML5
Project
RHB Bank Singapore
Description
RHB Bank Singapore wanted to have digital travel companion app where their customer can convert currency and use it overseas while also collect points.
My role
UX/UI Designer
Delivery
Mobile App
More info
About me
I began my design career in advertising, rising from graphic designer to creative director at a multinational agency. But it was in digital product design that I found my true calling. For the past 10 years, I’ve been building intuitive and impactful user experiences—working across startups and multinational companies.
Today, I’m focusing on exploring how utilising AI technology that can be embedded more deeply into product design itself, shaping new features and experiences in the projects I’m currently working.
Other stuff
exploration
art
social
What I do
UX & UI Design
Design research
Graphic design
Branding
Mentorship
Project management
Creative strategy
