Product Designer
UX & UI, user testing, design research
UX & UI Designer
Concentrix tigerspike
2017
CONNECT officially ceased operations in 2021
How to translate complex investment process into a user-friendly experience and balancing financial guidance with digital self-service.
As a product designer, I collaborated with product managers and engineering team to define the product vision, explore design directions, and deliver a digital wealth experience that aligned with regulatory and business requirement.
In the beginning, we worked in close collaboration with several strategic partners to ensure the solution was both technically feasible and scalable. This included coordination with AWS on infrastructure and cloud services, enabling us to architect a secure, high-performance platform that met both regulatory requirements and user expectations.
Through close collaboration with the client and iterative user testing, we validated key design decisions with real user feedback and behavioral data, resulting in an experience that help Accredited Investors to set financial goals and receive personalized, strategy-driven recommendations with confidence
The ‘NewJoiner’ responsive mobile solution was fully deployed to employees in just 6 weeks. The solution is a dedicated mobile website for hiring managers and new starters and focuses on better ongoing engagement with new joiners.
Conclusion:
Collaborating closely with the client to define requirements and align on a shared vision led to faster and more effective outcomes. Although the initial MVP served as a proof of concept, the result was both satisfying and impactful, paving the way for a more mature iteration process that eventually shaped the final product.
Other Works
Redesigning "Buy Now Pay Later" App ExperiencePace Enterprise Singapore • 10 min read
How to Design a Digital Marketing SimulatorNovela Ltd UK • 5 min read
Designing AI Models BuilderZinier Singapore • 5 min read
Designing Wealth Management Service for South East AsiaAdditiv Singapore • 3 min read
Designing Employee Engagement ExperienceStandard Chatered • 2 min read
Designing the first Singapore's First Digital Wealth Advisory ServiceCrossbridge Capital • 3 min read