about me
Experience
With education in advertising I started my carrer as graphic designer, eventually progressing to the role of creative director at a multinational advertising agency. It was through this journey that I discovered my passion for digital product design—a field I’ve been dedicated to for the past 10 years. The experience I gained in the advertising world shaped my approach, building a strong focus on user-centered design while balancing it with business goals.
Currently I am working as Lead UX/UI Designer at Swiss fintech company in Singapore and Zurich.
Methodolgy
My design process starts with questions, understanding the problem and objectives before diving into solutions. I also always encourage collaboration with developers and the business team, as I believe a design is a facilitator of alignment between technology, user needs and business goals. This simple approach has proven to consistently lead to more effective and user-centered designs.
Other thing
I’m curious by nature, currently exploring AI tools and experimenting with creative coding. Sometimes I also building some tools for front-end exercise.
Side projects
🔨 Job tracker tool: https://github.com/N00B27/job-tracker
🔨 CSV color viewer: https://csv-color-viewer.netlify.app
Design
🧑💻 Iconography https://thenounproject.com/istiko
🧑💻 Dribbble http://dribbble.com/istikorahadi
🧑💻 Behance https://www.behance.net/istiko
Art
🖼️ Art collection http://t-co.art
🖼️ My artwork https://www.instagram.com/rahadi_studio