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A multidisciplinary designer based in Singapore. Solving problem by crafting delightful user experience in pixel perfect. 

Star-thin

Selected portfolio,
2018 – Present

My experience at advertising agencies has positioned me to offer solutions that combine creativity, aesthetic and user centric design.

INSURANCE / FINANCE / BANK

Manulife MOVE 

Manulife MOVE is an app by Manulife Hong Kong that offering rewards when user complete their challenge activity. We took extensive process of design experimentation, prototyping, testing, and development.

The product successfully launched in Hong Kong before expanded to Singapore and Thailand.

Role
Senior Product Designer

Deliverables
Concept, UX design, prototype, final UI

Created with
Tigerspike Singapore and Manulife Hong Kong

PRODUCT

Manulife_01
Manulife_02
Manulife_03

INSURANCE / FINANCE / BANK

Prudential

Designing products to help Prudential agent to on-board and manage potential customer. With PRUengage app, insurance agent can provide insurance plan ease and quick on the ground. We also do some exploration for PRUone, a digital portal to facilitate a quicker sales process and digital submissions of new policy requests.

Role
Senior Product Designer

Deliverables
Concept, UX design, prototype, final UI

Created with
Tigerspike Singapore

Year
2018

PRODUCT

Prudential_01
Prudential_02
Pruengage-mockup
Design principle

While functionality in design is important for me, I firmly believe in maintaining a strong connection between the design to the product goal and the audience. The style and its context should seamlessly integrate into every aspect of the design. Each decision is made deliberately, creating layers that together craft the design. This approach ensures that the final design always has clear intentions to achieve its goals.

It's also equally crucial that my designs yield tangible results. To achieve this, I am prioritize strong collaboration between myself as the designer, client and end user. This approach harnesses effective feedback loops and fosters a deep understanding of both business and user needs. 

Ultimately, this leads to the creation of better products that not only meet user requirements but also address client or project objective.

Let's talk!
istiko[at]gmail.com

DESIGNED BY ISTIKO RAHADI