Middle-East luxury holiday travel agent
TransKhazzanah is a new travel agent in Indonesia for high-end consumer that is focused for middle-east luxury holiday. The owner wanted to make the brand is look younger, fresh and standout from the competitor.
The main objective is to draw the attention for new middle-class family or solo traveller that is looking for new holiday alternative.
The design process take about two months from core initial idea into final delivery. The first step is to define luxury in the perspective of middle east. Something that is familiar for the audience but still bring the authentic of middle east vibe. The owner initially suggest that the bronze and gold color would be a perfect basic color to start.
After ambitiously collect middle east images, clothes, patterns, design, architecture. I realize that most the grand palace or landmark in middle-east is mostly consist of repeated pattern and the color of Blue Marine, Turquoise, Gold and Bronze. The result of complex relationship for thousand years between the society and the nature around it.
For a thousand years, people in middle east was used the brightest start in the north (Polaris) as their guidance when travelling. Combine with middle-east pattern and color. The logo is representation of Polaris that is reliable, trusted and give the peace of mind for everyone who was travelling.