The country where high quality coffee beans is produce but yet many people drink instant coffee due the lower price and easy to serve. KOPI MIRING is trying to disrupt the market with decent coffee with high quality grounds but with lower price.
KOPI MIRING is a word play from famously local cheap beer brand that was popular in Indonesia. The original beer was highly regards as favourite drinks among people who doesn’t have money to buy imported beer. KOPI MIRING trying to enter the market with the catchy word play as reminder of the old beer brand. Cheap, good and people love it.
The founder ask me to build the brand that easy to remember but still have a classy feeling and a bit premium to catch wider audience. So I build the brand to look simple, effective and the honest. No bull*hit.. But still looks premium with high quality taste.